The program’s objectives encompass empowering students in various aspects of communication and media :

• Enabling them to concentrate on crucial language elements for encoding and decoding messages in communication and media.
• Equipping them with the ability to apply communication theories, perspectives, principles, and concepts.
• Cultivating their skills to create messages tailored to specific audiences, purposes, and contexts.
• Developing their capability to discern meanings embedded in messages.
• Articulating the characteristics of both mediated and unmediated messages.
• Enhancing their awareness of the impact of messages.
• Expressing the interconnectedness between communication and culture.
• Articulating their cultural standpoint and understanding its influence on communication and worldview.
• Adapting communication effectively in diverse cultural contexts.
• Framing local, national, and/or global issues through a communication lens.
• Exploring the operations of media within societal contexts.
• Providing them with robust academic knowledge and professional skills to prepare for entry into media-related professions.Top of Form

Diplômes requis :

• Licence

Prérequis pédagogiques spécifiques :

validation des modules : visual communication ; stylistics ;   critical   discourse analysis

Procédures de sélection : 

Etude de Dossier: selon les critères du Guichet Unique de l’université Cadi Ayyad.

1-  Mentions : au moins deux

2- Nombres d’années d’études : 3 ans

3- Note minimale requise : 10/20 dans au moins trois des matières suivantes : visual communication ;   stylistics ; critical   discourse analysis ; Semantics and Pragmatics